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HD SKIN
This undetectable liquid foundation blurs and covers imperfections for 24 hours, powered by a micro-skin system that syncs with the skin for a true-to-skin finish.
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Create an AccountThe products are serious, but makeup is still a game. I wanted to open a universe of freedom, imagining an infinity of colors, with ultra sharp and simple products, with ultra long-lasting results. I wanted makeup to become a source of inspiration, a real field of possibilities.
Dany Sanz
Dany Sanz joins the School of Fine Arts where she learns to draw and paint in the regions of art.
MAKE UP FOR EVER is founded. Dany Sanz transposes her artist palette to the world of makeup and creates ARTIST, a collection of 100 colors designed for everyone.
Integration of the brand into the LVMH group.
Dany puts her immense expertise in training at the service of all and creates the MAKE UP FOR EVER ACADEMY. MAKE UP FOR EVER then becomes the only makeup brand to have a world-renowned makeup school.
Birth of AQUA, a range of waterproof products developed to withstand the most extreme situations.
The flawless foundation, HD, is born, followed by ULTRA HD in 2015.
Launch of ARTISAN BRUSHES, a collection of 76 professional brushes.
Creation of Watertone, a transfer-proof foundation, made of 98% natural ingredients, with a natural finish for radiant skin.
HD SKIN, MAKE UP FOR EVER pushes the boundaries of foundation: an undetectable finish for a perfect complexion.
40 of our top makeup artists work hand-in-hand to dream up the most efficient products possible. We develop products at the forefront of technological and artistic advances in texture, color and performance.
This undetectable liquid foundation blurs and covers imperfections for 24 hours, powered by a micro-skin system that syncs with the skin for a true-to-skin finish.
40 shades of ultra-pigmented color, from intense reds to soft nudes, with a choice of matte, satin or glossy finishes, to find your ideal lipstick.
Discover the Aqua Resist range of high-performance eye makeup products. Take your look to the next level using eyeshadows, eyeliners, and brow products with intense color payoff and maximum resistance.
Nothing is more essential to an artist than their brush, whether they’re a painter or makeup artist. Discover our handcrafted artisan brushes, co-created with our pros to uniquely serve and adapt to all your makeup needs.
We’re committed to you
Together, our teams are committed to providing you with responsible and sustainable beauty products.
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“At the origin of COMMITTED FOR EVER, there is a strong desire to bring concrete solutions. Each department works for change and for more meaning and responsibility on a daily basis.”
THOMAS RIEHL, Director of International Supply Chain & Sustainable Development
The MAKE UP FOR EVER ACADEMY celebrates more than 20 years of education, sharing our unique makeup techniques with the world. From Paris to Shanghai, our community of passionate instructors supports the makeup artists of tomorrow through interactive and educational content, for professional training recognized worldwide.