This privacy policy ("Privacy Policy") is a commitment of PT L Beauty Brands ("the Company" or "We") to always protect and respect every personal information of site users makeupforever.sg ("Site"). This Privacy Policy explains how we manage, use, protect, and, in some cases, disclose all information and Personal Data (as defined below) that you provide to us in connection with the use of the Site, which is our compliance with regulations. We take our responsibilities under Singapore’s Personal Data Protection Act (the “PDPA”) seriously. We also recognize the importance of the personal data you have entrusted to us and believe that it is our responsibility to properly manage, protect and process your personal data.

By accessing and using the Site, you are deemed to have read, understood, and gave consent to us for the collection, processing, disclosure and use of your information and personal data as described below. The Privacy Policy may change or be updated at any time without prior notice and/or announcement.

1. ACQUISITION OF PERSONAL DATA

We ask for information deemed necessary to support Our Site when you register an account to be able to use and access the Site, including, but not limited to your personal data such as your name, address, telephone number, e-mail address, credit card number and bank account information, delivery history, items sent, descriptions of goods requested or purchased as well as log information available on our servers, internet protocol addresses, device activity information, browser type, date and time of request, URL redirection, operating system, and page statistics. views and other information that will be useful or necessary (“Personal Data”) to provide you with our best services from the Site.

Through the use of the Site, the Company collects, processes, analyzes and stores Personal Data, in the following ways:

a. Personal data/information submitted independently and voluntarily by you, including but not limited to when you:

1. create or register an account to be able to use and access the Site (“Users”) and fill out forms requesting information/data including Personal Data;

2. visiting the websites of certain partners of the Company;

3. contribute to submitting, uploading content in the form of photos, writings, videos, product submissions, sending questions, comments or other responses about our Site;

4. provide feedback to us via e-mail, filled out form, letter, or telephone call; and

5. fill in the data on the payment confirmation page on the Site during the payment process including but not limited to bank account data, credit cards, virtual accounts, internet banking, and other payment services;

b. data that we obtain through social media and interact with us through other social media sites. The Personal Data we collect from third parties is limited to your name and the text you like available on the third party's website. The data we use is limited to an aggregated mode to review and improve Our Site.

c. Data that we obtain from third parties, such as parties affiliated with us, business partners, and other independent third parties.

d. Data recorded when you use the Site, including but not limited to when you visit the Site, where we may process technical data such as your Internet Protocol address (IP address).

2. USE OF PERSONAL DATA

Your Personal Data is used and protected by the Company in accordance with the Applicable Laws and Regulations and this Privacy Policy. The Company collects User information for the following purposes:

a. verify User data using the Site;

b. guarantee and provide a better user interface of the Site;

c. provide and facilitate payment transactions made by Users on the Site including the confirmation process and delivery of User orders;

d. to collect Site User transaction data;

e. carry out the Company's obligations in relation to the implementation of cooperation with third parties;

f. for the purposes of market research or Site development so that the Company can improve the Site, and/or to customize the site to provide the Site and products that are of most interest to you;

g. to administer a sweepstakes, promotion, survey, market research or other relevant matter which is intended to be made available to Users;

h. facilitate communication between Users and the Company's customer service department if there are problems; and

i. for the purposes of publication, distribution, promotion, marketing and further business development of the Company. Your Personal Data must be updated or corrected periodically if there are changes or errors to ensure the continuity and security of Our Site. You are required to provide information as requested by the Company.

3. DISCLOSURE OF USER PERSONAL DATA TO THIRD PARTIES

The Company will not transfer, sell, distribute, disclose or lend your information and Personal Data to other third parties, except with the following conditions:

a. The Company may transfer Personal Data in whole or in part to a third party in the event of a corporate action including but not limited to a merger, consolidation, acquisition, or reorganization that causes the transfer of control or ownership of the Company;

b. if the Company discloses the information to a party who has signed a confidentiality agreement with the Company;

c. if the Company is obliged to disclose and/or share your personal data in an effort to comply with legal obligations under the applicable laws and regulations;

d. in an effort to enforce or apply the Terms and Conditions, or to protect the rights, property, or safety of the Company, Customers, or other parties, including but not limited to exchanging information and Personal Data with other companies and organizations for the purpose of protecting the Company and its Users including but not limited to limited to matters of fraud, financial loss or other risk reduction;

e. in order to provide a review or review given by the User on the products available on the Site. When you have completed your purchase of a product on our site, we will invite you to provide a review of the product. By providing a review, the User agrees that the review may be displayed on Our Site, Our Application, Our social media accounts, or Site providers relevant to Us or other third party sites that partner with Us;

f. the Company's cooperation with its business partners or other third parties by providing access to Personal Data for parties who work and provide services for maintenance, Site development and other relevant services.

g. We may share non-personally identifiable information with the public and Our partners, such as publishers, advertisers or other relevant sites. We may share publicly available information to show trends regarding general use of Our Site.

h. We may disclose to other third parties who act as our service providers to help us provide services to Users. Such service providers include customer service providers and payment transaction service providers.

i. We may share Personal Data information with other third parties to support our needs in order to improve and develop the Company's marketing and business development interests.

We will always try our best to safeguard Personal Data including when we provide Personal Data to other third parties. However, in no case we can guarantee the use and management of Personal Data, so it is entirely the responsibility of third parties. Users hereby agree to release us in the event of misuse of Personal Data by third parties.

4. RIGHT TO ACCESS AND CHANGE PERSONAL DATA

We have a database that allows Site Users to store information regarding billing, delivery of goods, payments, tracking the status of user orders, credit card related information, a list of previous transactions, e-mail addresses and some other personal data. You have the right to access the information and to request correction of the information. If you want to access or correct your Personal Data, you can do so using the methods we provide on each site.

5. WITHDRAWING APPROVAL AND DELETING PERSONAL DATA

You can withdraw your consent to the use of Personal Data from the Site by submitting the request to our customer service. All Personal Data that is still with us will still be used in accordance with the provisions of this privacy policy.

With withdrawal of consent and request for deletion of Personal Data, We may:

a. cannot longer provide services to you;

b. cannot delete all data or information that is available or published on the Site, including but not limited to the results of User reviews, User transaction history, items sent, descriptions of goods requested or purchased and also log information available on our servers.

c. cannot use Personal Data since the withdrawal of consent for the use of Personal Data, but we do not guarantee the use of Personal Data that has been provided by the User before the withdrawal of such consent. You hereby agree that the Company will be released from responsibility for loss, damage, loss that may arise due to withdrawal of consent and deletion of Personal Data on our Site.

6. COOKIES

The Company may use a variety of technologies to collect and store information when you use and access the Site, which technology may include the use of cookies or similar technologies. Cookies are small files that will automatically take place on your computer device to identify and monitor your network connection, thus enabling you to use and access the Site optimally. Cookies will also automatically help our system to know what browser you are using and can provide you with additional services such as storing data about what you have purchased through our Site.

7. ADVERTISING DISPLAY

Advertisements that appear on the Site are from us or other advertisers as third parties. These third-party advertisers may use cookies that are hosted by other third-party ad servers to recognize your computer device each time they display an advertisement online. Thus, these ad servers can collect information. This information allows advertisers to send certain advertisements that they deem of interest to you.

This privacy policy applies only to cookies placed by us and does not apply to cookies of third party advertisers.

8. PERSONAL DATA SECURITY

We work hard to protect your Personal Data from illegal access, in particular by providing protection to you based on the following conditions:

a. We encrypt a number of Sites using Secure Socket Layers.

b. We review practices around the collection, storage and processing of information, including technical and physical security measures, to protect systems from unauthorized access.

c. With due observance of the provisions of Article 3, We limit access to Personal Data only to Our employees, contractors, agents who need to know Personal Data, or who are subject to strict confidentiality agreement obligations, as well as other third parties based on the provisions of this privacy policy.

We take technical, mandatory and administrative measures designed to protect your Personal Data. We maintain physical, electronic and procedural safeguards relating to the collection, storage and disclosure of your Personal Data. Our security procedures require us to ask for proof of your identity before we disclose Personal Data to you. You are also responsible for helping to protect the security of your Personal Data such as never to share your password with other third parties, and to log out of your account after you have finished using the Site.

If not specifically defined in this policy, the terms defined and used in the monthly updated General Terms and Conditions of Use and Access January 2022 and/or other policies as contained in or related with the Site.